Facts about Bacardi
Bacardi:
Company founder Don Facundo Bacardi Masso bought his first rum distillery in Cuba for 3,500 pesos.
Want to know why the Bacardi logo is a bat?
Bacardi is the only rum that uses a free-tailed bat as its logo. There are two main reasons for this. The first is the bat's relation to sugar cane. Sugar cane is used in the production of Bacardi rum (as well as others) for sugar cane congeners. Mexican free-tailed bats are very great pollinators of the sugar cane plant and very efficient insect eaters. Like how the ladybug is valuable to the gardener, the Mexican free-tailed bat is valuable to the rum business because it eats the insects that destroy sugar cane.
The second has to do with Bacardi's history. Bacardi was started by Facundo Bacardí Massó, a wine merchant from Catalonia, a region in northwestern Spain. He set out to try and "refine" the rum beverage to make it something valued at higher class taverns. When he began getting his formula off the ground, he and his brother Jose decided to move into a more commercial business. They set up shop in a Santiago de Cuba distillery that they purchased in 1862 and according to folklore in Don Facundo’s native Spain and new home of Cuba, bats symbolised good health, fortune and family unity. So when his wife, Doña Amalia, noticed a colony of fruit bats hanging from the distillery’s rafters, she interpreted this as a powerful sign and had the idea to use the bat as a symbol for the Bacardi Company and its BACARDÍ rum.
Did you know ?
Bacardi Limited has been owned by seven generations of Bacardí family members — descendants of the Company founder Don Facundo Bacardí Massó.
In 1898 In Daiquirí, Cuba, American mining engineer Jennings S. Cox originates the Daiquirí cocktail with BACARDÍ rum.
In 1900 The world’s first Cuba Libre is created in Cuba when BACARDÍ rum and Coca-Cola® are mixed with lime to celebrate the end of the Spanish-American War.
In October 1960, Bacardi operations in Cuba are illegally confiscated without compensation by the Cuban government. Bacardi continues its operations from five other countries: United States, Mexico, Puerto Rico, Spain and The Bahamas.
The Bacardi portfolio includes a full range of products such as rum, vermouth, scotch, cognac, brandy, vodka, gin, liquors, tequila, port, wines, malt beverages and beer.
The original Cuba Libre was created to celebrate the end of the Spanish American War, when American soldiers fighting for Cuba’s freedom asked for their Coca-Cola® to be mixed with BACARDÍ rum. They toasted to a free Cuba, naming it the “Cuba Libre.” and more than 6 million is ordered every day around the world.
BACARDÍ rum, with more than 550 awards, is the top-selling rum in the world, as well as the world’s most awarded rum and the world’s most awarded spirit.
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits and wines.
The Bacardi brand portfolio comprises more than 200 brands and labels, including;
MARTINI vermouth is the world’s leading vermouth
MARTINI sparkling wines are the world's favourite Italian sparkling wines
GREY GOOSE vodka is the world’s top-selling super premium vodka
DEWAR’S Scotch whisky is the world’s most awarded blended Scotch and the favorite blended Scotch in the United States
BOMBAY SAPPHIRE gin is the top-valued and fastest-growing premium gin in the world
CAZADORES 100% blue agave tequila is one of the most popular premium tequilas in Mexico and the United States
ERISTOFF vodka is one of the fastest-growing vodka brands in the world
The Bacardi portfolio includes a full range of products such as rum, vermouth, scotch, cognac, brandy, vodka, gin, liquors, tequila, port, wines, malt beverages and beer.
seven-time Formula One™ racing champion, becomes the first-ever Bacardi Limited Social Responsibility Ambassador, when the Company launches its social responsibility campaign “Champions Drink Responsibly.”
The Bacardi portfolio includes a full range of products such as rum, vermouth, scotch, cognac, brandy, vodka, gin, liquors, tequila, port, wines, malt beverages and beer.
The original Cuba Libre was created to celebrate the end of the Spanish American War, when American soldiers fighting for Cuba’s freedom asked for their Coca-Cola® to be mixed with BACARDÍ rum. They toasted to a free Cuba, naming it the “Cuba Libre.” and more than 6 million is ordered every day around the world.
BACARDÍ rum, with more than 550 awards, is the top-selling rum in the world, as well as the world’s most awarded rum and the world’s most awarded spirit.
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits and wines.
The Bacardi brand portfolio comprises more than 200 brands and labels, including;
MARTINI vermouth is the world’s leading vermouth
MARTINI sparkling wines are the world's favourite Italian sparkling wines
GREY GOOSE vodka is the world’s top-selling super premium vodka
DEWAR’S Scotch whisky is the world’s most awarded blended Scotch and the favorite blended Scotch in the United States
BOMBAY SAPPHIRE gin is the top-valued and fastest-growing premium gin in the world
CAZADORES 100% blue agave tequila is one of the most popular premium tequilas in Mexico and the United States
ERISTOFF vodka is one of the fastest-growing vodka brands in the world
The Bacardi portfolio includes a full range of products such as rum, vermouth, scotch, cognac, brandy, vodka, gin, liquors, tequila, port, wines, malt beverages and beer.
In 2008 Michael Schumacher,
and
In 2011 Rafael Nadal,
winner of nine Grand Slam championships, becomes the Bacardi Limited Social Responsibility Ambassador and face of the award-winning “Champions Drink Responsibly” international social responsibility campaign.
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